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About the Rideshop

A champion is never on a first name basis with defeat.  You learned at a very early age that once you begin to accept losing, it’s a really hard habit to break.

Of course, at the core of what you do, it’s all about fun.  You wouldn’t skate, surf, go snowboarding or ride a bike if it didn’t bring a smile to your face, right?  Whether your reward is in the form of a tournament trophy or the feeling of that first bead of sweat rolling down your cheek as you work on some maneuvers, the satisfaction stems from your dedication.

Pair up your natural-born talent and skills with the right gear for success.  Cutting edge kicks sporting the latest innovations in footwear technology can be found with brands like etnies™ and Supra™.  Not into all the bells and whistles?  Go for a stone-cold classic with a pair of Vans shoes.

Certainly, your passion for action sports extends beyond skateboarding.  Brands like Volcom®, DC®, and DVS Shoe Company™ don’t stop at making great skate gear.  They can outfit the surf, snow and Motocross® crews, too.  Diehards looking to make good on the promise of an endless summer of surf will barrel towards Hurley®, Reef™, Sanuk™,Quiksilver™ and O’Neill®.

When the calendar turns and the snow is packed hard, snowboarders can stock up on enough gear from DC® and Forum™ to fill a halfpipe.  Well aware of the fact that having a passion for snowboarding starts early, Burton® Snowboards and its groundbreaking apparel line has everything a kid needs to get started.  Not to be left out, teens and adults can make a toeside turn to Burton too. 

If thoughts of a Motocross® world championship have kicked up some dirt in your soul, DC® and Fox™ are industry leaders.

Now that you’ve got a sick amount of apparel from all these different action sports that give you a rush of adrenaline, the only place to store it all is in a day pack or bag from Dakine.

With your talent, skill, determination and loads of gear from these brands and more, the undisputed action sports champion is you.

Zappos Family Core Value:

10. Be Humble