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About Nixon

Nixon, founded in 1997 in Encinitas, CA, is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s accessories such as beltshats, beanies, walletsbackpacks and headphones, clothing ranging from tees, hoodies and jackets.

Nixon makes the little stuff better. The stuff you have that isn't noticed first, but can't be ignored. They pay attention to it, argue about it and work day and night to make the little stuff as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world. They believe that you deserve a lot of respect and when you choose to kit your fit with Nixon clothing, or select a Nixon wallet to hold your hard earned cash, or want to put the final touch on your steez with a Nixon belt or beanie, you deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. Dammit brothers and sisters, you can't slap on an off-the-shelf piece and consider yourself you. Can you? That's why Nixon was started and that's why, 8 years later, they’re still here.

Nestled comfortably out of the way up against the Pacific Ocean in southern California, and tucked neatly next to the best surf in Europe, you'll find Nixon people doing what they do. What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon clothingbackpackshandbags and accessories to market.

Some people look at professional skateboarders, surfers, and snowboarders and mistakenly think they know what they're looking at. Stereotyping can get you in trouble. Their skills are ridiculous, yes, but their experiences reach far beyond that handrail on the corner. Their actions are focused on perfecting their sports, but their interests and style are anything but focused. Their perspectives are unique, yes, but their needs are universal. It is our job to reconcile the former with the latter. Nixon hand picks those riders that are leaders in their sports and works with this elite group to make sure their perspectives contribute to a single unified expression: team designed, custom built.

Welcome to the now… welcome to the new… welcome to Nixon.

Latest Nixon Reviews

  • Nixon by The Unit 40 Posted: Sep 24, 2014 Reviewer: Victoria Braithwaite from United States Overall: 4 Stars Comfort: 5 Stars Look: 3 Stars
    I brought this watch purely for the brand, color and it's waterproof etc. The size is lovely size for the wrist, it's comfy and easy to use. The only downfall I have with this watch is, the face around the edges has started to rub off the color to reveal a swampy green round the edges, I've only worn the watch for a month, and this will be just from general rubbing against sleeves, jumpers, coats, etc. Another downfall I have is my hand when lifted up pushes the buttons and when hand is flat on the table and my arm is at a 90 degree angle my arm pushes the buttons, so I go to look at the time to see buttons pressed, alarms turned on. For the price as well I expected a lot better, but for knocking around in, is an expensive watch.
  • Nixon by Radar Courier Posted: Sep 18, 2014 Reviewer: Overall: 4 Stars Comfort: 4 Stars Look: 5 Stars
    Don't get me wrong, I like the aesthetics of the bag. However the bag is very fragile. My 15 inch laptop was too heavy for the bag and one of the straps that helps secure it on your back broke. Also it's not really a messenger bag. I'd say it's just a square one strap.
  • Nixon by The Time Teller Acetate Posted: Sep 16, 2014 Reviewer: Jonathan Camba from San Francisco, CA Overall: 1 Stars Comfort: 1 Stars Look: 1 Stars
    I was very disappointed with the product I received in the mail. I was very excited to receive the watch and had anticipated it to be in new (or at least almost new) condition, but when I opened up the already tattered packaging, I was appalled to find a watch that had been previously re-sized, and not only that, the clasp was missing, so there was no way to buckle the watch shut. I'm unsure as to how this product in this type of condition managed to go through the company and ultimately get shipped off to a customer. It's unfortunate because I had high hopes for this product and have received decent service from Zappos in the past.
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