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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Gooney Posted: Jul 27, 2014 Reviewer: from Phoenix, AZ Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    This shoes are amazing! Very comfortable!! I just had a partial knee replacement 10 weeks ago so was leery about getting back into heels, these were very comfortable and I had no issues with my knee!
  • BCBGeneration by Drop Waist Dress Posted: Jul 26, 2014 Reviewer: Marie from New Jersey Overall: 4 Stars Comfort: 5 Stars Look: 5 Stars
    Not everyone call pull this off. This dress is so sexy. The top part is sheer so wear nippies but the front does stay together so you won't be falling out. Its a hot dress and I look hot in it and so can you with some pumps.
  • BCBGeneration by Stanley Posted: Jul 26, 2014 Reviewer: July from NJ Overall: 4 Stars Comfort: 5 Stars Look: 5 Stars
    These run VERY long. I am normally an 8.5-9 and had to size down to a 7.5. They are beautiful though. So comfortable and goes with anything.
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