- Powered by Service
1-bcbgeneration-dresses-fall 2-bcbgeneration-shoe-fall3-bcbgeneration-accessories-fall

Get Notified

Sign up to receive email updates for new styles from this brand. respects your privacy. We don't rent or sell your personal information to anyone.


The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Rossy Posted: Oct 16, 2014 Reviewer: Jennifer K from SF Bay area Overall: 3 Stars Comfort: 3 Stars Look: 4 Stars
    These boots had not been reviewed at all when I placed my order. I decided to order 1/2 size up, figuring if they were a little big, I could wear thick socks or add an insole. But, even 1/2 size up, they were too tight for me. They are pretty cute but it was hard for me to tell if they would be comfortable in the correct size. One thing, though - that huge zipper pull, while kind of fun, makes noise with every step. I imagine it would really get on your nerves pretty quickly.
  • BCBGeneration by Dress with Stitch Down GEF69B78 Posted: Oct 15, 2014 Reviewer: from Los Angeles Overall: 4 Stars Comfort: 4 Stars Look: 4 Stars
    I'm impressed. This dress looks a lot cuter in person than in pictures. Material is very good as well. Lace on the shoulders are really cute. I'm 5 feet tall and got this in size 0. It's pretty short but I think it's not too short.
  • BCBGeneration by Opera Posted: Oct 15, 2014 Reviewer: Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I absolutely love the style, the way they feel on my feet, wore them to work and they felt comfortable all day. Love these shoes!
Zappos Family Core Value:

10. Be Humble