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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Funnel Neck Tank BSF1S908 Posted: Oct 29, 2014 Reviewer: from Maine Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Heavy weight to the material. Nice but the Large armpits were very large. With a tank it may have worked. Wished it would have fit better because it's a great piece.
  • BCBGeneration by Anders Posted: Oct 29, 2014 Reviewer: BB from NYC Overall: 5 Stars Comfort: 4 Stars Look: 5 Stars
    These boots are everything! The height makes them sexy and the platform makes them comfy. Especially for this 30-something-ain't-nobody-got-feet-to-walk-in-heels-all-night-long kinda gal. With a touch of '80s retro glam churned with modern sophistication, you can dress 'em up or down. May I suggest acid wash leggings? Regardless, you'll walk like Queen B with the the tude of Joan Jett.
  • BCBGeneration by Brandi Posted: Oct 28, 2014 Reviewer: sastrakc from Kansas City, MO Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I love these shoes! I've been searching forever for a new pair of black shoes that are comfy, accommodate my insoles, and have a lower heel. Just a great, everyday shoe that go with jeans or pants. And these are super fun with the zippers. The best compliment that I've gotten on them is that they're "simple but classy." Exactly what I wanted to hear!
Zappos Family Core Value:

10. Be Humble