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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Mandee Posted: Jul 22, 2014 Reviewer: Michelle L. from San Francisco, CA Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I picked these up for a pending trip to Vietnam. I adore high heels and I always travel with a pair so I can dress for any occasion (we will be spending a few days on an elegant cruise). I wanted a pair that would be stable on uneven surfaces (not knowing the quality of sidewalks I may encounter in various towns). The medium high wedge heels and ankle straps on these fit the bill, nicely. They are cute and high enough to be dressy, but not risky. They are very comfortable, I could easily wear them all night without the slightest ache. I usually wear a size 8, which I ordered here. I have slender feet with narrow heels and a slightly wide toe box. These fit perfectly, with no pinching around the toes. They remind me a bit of gladiator heels - the straps around the ankles look very chic. With the sale price, they are definitely a good deal of bang for the buck.
  • BCBGeneration by Multi Chain Necklace Posted: Jul 22, 2014 Reviewer: from Philadelphia, Pa Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    This was a great addition to my jewelry collection. Beautiful, versatile, and good quality. Can be worn with many different things. Plus, "Fig" from Orange Is the New Black wore it in one of the last episodes of Season 2, so it has star power behind it. But seriously, great quality item, as would be expected from BCBG.
  • BCBGeneration by Tevos Posted: Jul 20, 2014 Reviewer: Elle from Chicago Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I absolutely love love these shoes! I got the sand color and now just ordered them in black. I am almost a perfect size 6½, therefore I can usually wear anything from a 6 to a 7 without a problem. I got these in 6½ and the width of the strap across the toes was just a tidge too narrow. They looked so hot that I decided to try a 7 and they are perfect! On my first wearing today and I already got compliments. The sand color looks super hot with tanned legs and a black dress. I am not calling myself hot - just the shoes and dress.
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