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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Dress With Cut Out Neck Posted: Aug 21, 2014 Reviewer: Amber from Las Vegas Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Love this dress, casual or dressed up! Fabric is lightweight, collar is good quality (not cheap looking in person).
  • BCBGeneration by Sleeveless Cross Back Asymmetrical Ruffle Cocktail Dress Posted: Aug 21, 2014 Reviewer: Julie from St Louis Overall: 4 Stars Comfort: 5 Stars Look: 3 Stars
    This is a great dress but unfortunately didn't fit me right. I'm 5'7" and have a fairly long torso. The only way to wear it would be with the waist band pretty high on the rib cage, which would still be cute but extremely short. While the dress didn't work for me, I would recommend it to anyone 5'5" and under, or to anyone who wants to show off a lot of thigh.
  • BCBGeneration by Jasper Posted: Aug 19, 2014 Reviewer: Jane R from Dover MA Overall: 2 Stars Comfort: 1 Stars Look: 4 Stars
    Four stars for being cute but zero stars because - as previous reviewers have stated - you cannot get the sandals on your feet! I have very narrow feet and thin ankles so I thought that I might be exempt from the too-hard-to-get-on syndrome, but they are absolutely impossible! Do not waste your time and money. Thank you, Zappos, for making returns so easy!
Zappos Family Core Value:

10. Be Humble